Jenny Burns

Jenny Burns is CEO of design and innovation company Magnetic.

Magnetic is on a mission to design better futures. From multinationals, government, charities and startups - people come to us with their challenges and we help to unpick them. Sometimes that means uncovering new insights into customers that haven't been seen before. Sometimes it’s about thinking creatively to come up with new ideas and solutions. Sometimes we help design and build beautiful new products and services that solve the problem.

With a practice rooted in behavioural and cultural change, and a self-confessed positive disruptor - Jenny has held numerous senior roles at major corporations, leading transformational and innovative changes in well-established and complex businesses along the way. This included a four-year stint with global insurance group RSA, most recently spending two years as Group Communications, Brand and Social Media Director, following two years as Communications and Engagement Director, UK & Western Europe. Before this, Jenny also enjoyed spells as the Head of Internal and Group Communications for a spate of global entities, fulfilling roles with Barclays, Centrica British Gas, HBOS and Telefonica O2.

Her background in marketing, communications, customer experience and business transformation in a range of sectors means she has the skills and experience to lead Magnetic to help the people and businesses we work with create real, sustainable change.