Managing Partner, IDentity Media. Sally Davies is a highly experienced international deal-maker with over 30 years' of experience in the media sector built on expertise as Intellectual Property Lawyer. Leveraged background into Senior Management roles at Channel Four Television, ITV/Granada and the Walt Disney Company. At Disney she acted as Managing Director/Senior Vice President for Walt Disney Television International, with full P&L responsibility for a division with a turnover in today’s money of over $1 billion, as well serving on several joint venture boards overseeing Disney's broadcast assets. Sponsored by Disney to attend Harvard Business School's Advanced Management Program. Established own practice in 2001, IDentity Media, with her German based partner to raise corporate and project finance for independent producers from early stage funding to exit. Currently serving as a Non-Executive Director on Board of Psonar, a UK based digital venture in the music space, with global ambitions to be the leading pay-per-play music platform. On the IWF UK Board she has special responsibility for the Events Programme.